Hubelino is a well-known and popular children’s game that combines the excitement of a marble run with the creativity and freedom of a block-building system. The marble run was developed for Hubelino, a German manufacturer specialising in interlocking blocks for play and learning. The marble run uses its structure and the thrill of the run itself as a form of ‘play-based learning’ for children.
In addition to the product concept and its design, Lippert Studios also provided instructions, packaging design and planning for the trade fair booth.
A unique character was created for Hubelino, designed to playfully accompany the product and bring the brand to life. From the initial sketches to the final design, a character was developed that delights children and adults alike.
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