IQB Communication Media
For the IQB, we developed a consistent character system for primary and secondary schools.
The aim was to create a visual language that is approachable, inclusive and suitable for use across all media – from digital applications to print formats.
Project goal
The characters were designed to provide guidance, complement the content and explain complex topics in an accessible way.
The focus was on making them recognisable: clearly legible, friendly in appearance and functional at any size.
Primary school
Existing animals, new dynamics
The animal characters had already been designed. Our task was to develop new poses, gestures and animations.
Initial drafts
During the concept phase, we explored proportions, facial expressions and movement patterns.
Sketches and rapid iterations helped to refine the character and recognisability without altering the existing visual identity.
Final artwork
The final illustrations are characterised by clean lines, minimalist details and distinct silhouettes.
All poses are designed to remain clearly recognisable even when scaled down.
Playful dynamics
The animal characters were given lively, slightly exaggerated movements. Short loops, clear gestures and distinct reactions ensure that the animation is easy to understand.
Important was
- highly recognisable silhouette
- minimised, fluid movements
- smooth transitions for digital interfaces
Secondary school
Neutral role models
We developed new human characters for secondary school.
The key requirement was a deliberate design neutrality.
Charakter entwicklung
Bei den Menschen war es wichtig das wir Punkte wie Inklusion und Funktionalität besonders beachten.
Reduction
Clean lines rather than over-the-top details.
Inclusion
Deliberately neutral gender coding.
Functionality
Optimised for animation, scaling and digital use.
Final artwork
