betula veneer
As is well known, new materials face an uphill struggle in the market. It is essential to identify and demonstrate the benefits to customers. The challenge for us, therefore, was to discover new applications for the betula veneer surface material and then present these in a clear and appealing way at interzum 2023.
It inspires dreams of new possibilities in interior design.
The material: birch veneer
The result was a trade fair installation that clearly referenced the sanitary sector without limiting the imagination of viewers. The trade fair audience showed great interest, not least because the object inspired dreams of many new possibilities in interior design. The installation was created from start to finish at Lippert Studios, from the initial design and model construction to the finished trade fair structure.
Trade Fair Appearance
The raw material used in betula veneer consists mainly of Russian birch bark, which is a renewable resource. It also has bacteriostatic properties and feels extremely pleasant to the touch. We began by conducting material studies and identifying potential applications.
Development Process
Design models
Digital design implementation and elaboration
Exhibition stand construction
