Trade fair appearance for Nevi
For Nevi, we developed a trade fair stand that makes the biggest possible impact even in the smallest of spaces. With a clear concept, a unique material and a design that piques curiosity. This transforms the stand into a stage and a real eye-catcher.
The Material behind Nevi
nevi betula veneer is a material inspired by nature and functionality that transforms birch bark into a modern, versatile surface. Its unique texture is not only visually striking, but also a tactile experience.
Finding the right market
From spas and furniture design to yachts, we have explored a range of markets. The maritime sector quickly proved to be ideal: high willingness to pay, high design standards and conditions perfectly suited to the properties of nevi betula veneer.
Bath & Spa
An obvious area of application, but the market is often heavily cost-driven and tends to favour established, low-maintenance materials. There is often a lack of willingness to pay for high-quality natural materials such as nevi betula veneer.
Yachts & Cruisers
The maritime market is a perfect fit: here, the highest standards of material quality, aesthetics and functionality meet a target audience with deep pockets. Water-repellent, slip-resistant and pleasantly warm – nevi betula veneer meets all the requirements for surfaces at sea. Whether as flooring, handle material or a design element: the material not only fits in functionally, but also emphasises the desire for individual, sustainable solutions on board.
Möbeldesign
Exciting in terms of design, but difficult to predict. The furniture market is highly fragmented and innovation-driven, but is often characterised by pressure on prices and production, which makes it difficult to position specialist materials.
"I'm flying, Jack!"
Our idea: an exhibition stand that evokes emotion and is in motion. The dynamic ship’s bow catches the eye and invites visitors to actively experience the material. With every step across the damp floor, you can feel just how well suited the material is for maritime applications.
© 20th Century Fox Film Corporation
Experience instead of explaining
To do more than simply showcase nevi betula veneer – to bring it to life – we’ve created a presentation that sparks curiosity and leaves a lasting impression. Rather than technical explanations, the focus is on the sensory experience: seeing, feeling, marvelling.
How does the material feel when water runs over it? The back panel with its integrated waterfall invites you to experience the surface as it interacts with movement and moisture.
A solid handle shows how nevi betula veneer feels in the hand: slip-resistant, warm, and natural. Ideal for applications where a secure grip and pleasant feel are required.
Here, it gets realistic. A wet floor surface shows just how slip-resistant and comfortable nevi betula veneer remains, even in damp conditions. Just like on deck.
The interactive sculpture brings the material to life. The bow moves gently up and down, as if at sea. An invitation to get involved and feel how the material reacts to movement.
Maximum benefit at 9m²
Just 3 × 3 metres – and yet the stand really sticks in the mind. Through a carefully planned layout, striking details and a clear presentation, we’ve made the most of the space. Every square metre tells a story, invites you to interact with it and leaves a lasting impression. Small in size, big in impact.
Box & Tritt
The box not only serves as a step to get onto the boat, but also as practical storage space.
Interactive Sculpture
The moving sculpture immediately attracts attention, even from a distance.
Storage space
Storage space for rucksacks, jackets and samples brought along.
Central Counter
An important place to get more detailed information and talk to employees in a more relaxed manner.
Storage space
Storage space for rucksacks, jackets and samples brought along.
Central Counter
Box & Tritt
The box not only serves as a step to get onto the boat, but also as practical storage space.
Interactive Sculpture
The moving sculpture immediately attracts attention, even from a distance.
The implementation
From the first sketch to the final touches, we build everything ourselves – with precision, careful thought and an eye for detail. So that, in the end, the exhibition stand looks and functions exactly as we planned. Our workshop is part of the process; our hands are part of the idea. The photos show how concepts are transformed into tangible experiences.
Also present after the trade fair
For visitors who are particularly interested, we have prepared high-quality sample boxes. These contain a business card, a sample of genuine nevi betula veneer and a compact information booklet. This allows potential customers to see, feel and get to know the material even after the trade fair.
