Machinery Communication Trade Fair

EnerKíte @ WindEnergy Hamburg

EnerKíte Trade Fair

Lippert Studios designed a new base station for Enerkíte's EK100 airborne wind generator, and after finalizing the version, we created a dedicated stand for Enerkíte at WindEnergy Hamburg 2024 to showcase their pioneering technology. With clean lines and a well-thought-out interaction concept, the stand highlights the base station as the focal point, ensuring it stands out as an eye-catching feature at the trade fair.

Interaction concept

During the design phase, we developed a clear structure of what we wanted to communicate and how we wanted to achieve it. The goal was to reflect the innovative direction of the company while creating a functional and attractive space with different interaction points and uses for each section.

Visualizations of the stand

Once we set our communication goals, we can use those goals to determine the key elements we want to use to deliver our messages. This then helps us organize the specific elements that need to be prepared. We decided to use the kite above the stand to give visitors a link to the product, video footage to show the product in action, and a central stand to showcase the new base station design.

Stand Design iterations

We developed several implementations that achieved the communication goals with different layouts and designs. The goal was to determine which medium best communicated the company's style and product. Some versions included offset printed panels, others included storage and a monitor. Finally, we decided to use a short-throw projector to show the video on the back wall.

Final design - Perfect implementation of the vision

Based on the initial design, we further developed and optimized the exhibition stand.

Bild Hover Effekt

Introduction and welcome zone

Handing out gifts
Introductions
Kite Samples
Welcoming
Flyers

Action Zone

Introduction to EnerKite
Base station model
Product presentation
Backwall Video
Presentations
Customer acquisition

Meeting Room

Contract signing
EK-100 Explanations
Work Space
Meetings
Sales

Hover here

Bild-Widget

Klicke auf ein Bild

At the trade fair - One of the most visited stands

Enerkite Communication Strategy

An attractive stand is only successful if it brings new customers or partners. For EnerKíte, we also designed the appropriate communication media, as well as event-specific media such as flyers and folders. This also then included digital assets such as a website pop-up and an email footer.

* Blurred due to privacy

Visual power for more reach

A successful trade fair presentation needs strong visual content. Dynamic content also plays a decisive role.

We captured the highlights in our video short - emotional, compact and perfect for social media. This keeps our message alive and visible in the long term.