Trade fair appearance for Nevi
We developed a trade fair presentation for Nevi that achieves maximum impact even in the smallest of spaces. With a clear idea, special materials, and a staging that piques curiosity. This turns the stand into a stage and a real eye-catcher.
The Material behind Nevi
nevi betula veneer is a material inspired by nature and functionality that transforms birch bark into a modern, versatile surface. Its unique texture is not only visually striking, but also a tactile experience.
Finding the right market
From spas to furniture design to yachts, we examined various markets. The maritime sector quickly proved to be ideal: willingness to pay high prices, high design standards. Both of which are especially important in market penetrations of new materials.
Bath & Spa
An obvious place to use the material but the market is often strongly cost-driven and tends to favor established, low-maintenance materials. There is often a lack of willingness to pay for high-quality natural materials such as nevi betula veneer.
Yachts & Cruisers
The maritime market is an ideal fit: here, the highest standards of material quality, aesthetics and functionality meet a wealthy target group. Water-repellent, slip-resistant and pleasantly warm, nevi betula veneer meets all the requirements for surfaces at sea. Whether as flooring, handle material or design element, the material not only fits in functionally but also underscores the desire for individual, sustainable solutions on board.
Furniture Design
Exciting in terms of design but difficult to predict. The furniture market is highly fragmented and innovative but often characterized by price and production pressures which makes it difficult to position specialized materials.
"I'm flying, Jack!"
Our idea: An exhibition stand that evokes emotion and is in motion. The dynamic ship's bow attracts attention and invites visitors to actively experience the material. With every step across the wet floor, it becomes clear how well suited the material is for maritime applications.
© 20th Century Fox Film Corporation
Experience instead of explaining
In order to not only showcase nevi betula veneer, but also bring it to life, we rely on a presentation that arouses curiosity and leaves a lasting impression. Instead of technical explanations, the focus is on the sensory experience: seeing, feeling, marveling.
How does the material feel when water runs over it? The rear wall with integrated waterfall invites you to experience the surface in combination with movement and moisture.
A solid handle shows how nevi betula veneer feels in the hand: slip-resistant, warm, and natural. Ideal for applications where a secure grip and pleasant feel are required.
A wet floor surface demonstrates how slip-resistant and comfortable nevi betula veneer remains even in damp conditions. Just like on deck.
The interactive sculpture brings the material to life. The bow moves gently up and down, as if at sea. An invitation to participate and feel how the material reacts to movement.
Maximum benefit at 9m²
Just 3 × 3 meters, yet the stand remains in the mind. Through targeted room layout, strong details, and clear staging, we have made the most of the space. Every square meter tells a story, invites visitors to touch, and remains in the memory. Small in size, big in impact.
Storage & Step
The box not only serves as a step to get onto the boat, but also as practical storage space.
Interactive Sculpture
The moving sculpture immediately attracts attention, even from a distance.
Storage space
Storage space for backpacks, jackets, and material samples you bring with you.
Central Counter
An important place to get more detailed information and talk to employees in a more relaxed manner.
Storage space
Storage space for backpacks, jackets, and material samples you bring with you.
Central Counter
Box & Tritt
The box not only serves as a step to get onto the boat, but also as practical storage space.
Interactive Sculpture
The moving sculpture immediately attracts attention, even from a distance.
The implementation
From the first sketch to the final touches, we build everything ourselves - with an eye for detail. This ensures that the exhibition stand ultimately looks and functions exactly as we planned. Our workshop is part of the process, our hands are part of the idea. The photos show how concepts are turned into tangible experiences.
Also present after the trade fair
We have prepared high-quality sample boxes for particularly interested visitors. These contain a business card, an original piece of nevi betula veneer, and a compact information booklet. This allows potential customers to see, feel and get to know the material even after the trade fair.
