Trade fair appearance for EnerKíte at WindEnergy Hamburg
Lippert Studios designed a new base station for Enerkíte's EK100 airborne wind generator, and after finalizing the version, we created a dedicated stand for Enerkíte at WindEnergy Hamburg 2024 to showcase their pioneering technology. With clean lines and a well-thought-out interaction concept, the stand highlights the base station as the focal point, ensuring it stands out as an eye-catching feature at the trade fair.
Interaction concept
During the design phase, we developed a clear structure of what we wanted to communicate and how we wanted to achieve it. The goal was to reflect the innovative direction of the company while creating a functional and attractive space with different interaction points and uses for each section.
Visualizations of the stand
Once we set our communication goals, we can use those goals to determine the key elements we want to use to deliver our messages. This then helps us organize the specific elements that need to be prepared. We decided to use the kite above the stand to give visitors a link to the product, video footage to show the product in action, and a central stand to showcase the new base station design.
Stand Design iterations
We developed several implementations that achieved the communication goals with different layouts and designs. The goal was to determine which medium best communicated the company's style and product. Some versions included offset printed panels, others included storage and a monitor. Finally, we decided to use a short-throw projector to show the video on the back wall.
Final design - Perfect implementation of the vision
Based on the initial design, we further developed and optimized the exhibition stand.
- Handing out gifts
- Introductions
- Kite Samples
- Welcoming
- Flyers
- Introduction to EnerKite
- Base station model
- Product presentation
- Backwall Video
- Presentations
- Customer acquisition
- Contract signing
- EK-100 Explanations
- Work Space
- Meetings
- Sales
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At the trade fair - One of the most visited stands
Enerkite Communication Strategy
However, an attractive exhibition stand is only successful if it converts visitors into customers or partners. With this in mind, we also designed communication media for EnerKíte. In addition to products such as flyers and folders, this also includes digital assets such as a website pop-up and an email footer.
Visual power for more reach
A successful trade fair presentation needs strong visual content. Dynamic content also plays a decisive role.
We captured the highlights in our video short - emotional, compact and perfect for social media. This keeps our message alive and visible in the long term.
Model construction of the EK100
The centerpiece of the exhibition stand is a 1:20 scale model of the new ground station. The mini version makes it easy to explain and provides a realistic illustration.
